About Don Sebastiani & Sons
A Sonoma California winemaking tradition since 1904 Don, Donny and August established Don Sebastiani & Sons in 2001, a negociant wine company with a dependable reputation for quality and value and a focus on appellation driven wines. With a state-of-the-art winery in Napa Valley, Don & Sons focuses on both the future of its appellation wines such as Don & Sons (Sonoma Coast), B Side (Napa Valley), Aquinas (Napa Valley) , Project Paso (Paso Robles) and The Crusher (Clarksburg) and ongoing success of its crowd-pleasing Smoking Loon and Pepperwood Grove Wines.
Don & Sons is a company never to rest on its laurels and is always looking for ways to keep consumers engaged and excited about wine. After recently launching Pepperwood Grove in Tetrapak, as well as reaping the benefits of the hugely successful Big Green Box by Pepperwood Grove, Don & Sons wanted to explore new opportunities of consumer convenience and enjoyment when redesigning its iconic 750ml glass package design.
By changing the closure to the innovative ZORK® STL closure Don & Sons was able to position Pepperwood Grove with a unique competitive advantage. The peel and reseal closure added value and convenience to its core consumers while its recyclability complements its ongoing sustainability efforts. In addition, the quality of the closure eliminates the chance of spoilage ensuring a high quality consumer experience. The ability to reseal the bottle provides the consumer with an easy way to enjoy a glass and save the rest for another day and look forward to the same quality.
The ZORK® STL was a natural choice for Pepperwood Grove and provided several competitive advantages vs. other closures in the market. These advantages (easy-to-open, easy-to-reseal, recyclable and taint-free) align perfectly with Don & Sons desire to offer consumers added value and benefit towards the enjoyment of wine. Acceptance has been very well received among consumers, distributors and trade with both shipments and depletions performing well in both domestic and export markets.
View the ZORK STL Customer Spotlight - Don & Sons video and see why they made the switch!